Branding and Design Services

Offering packages that fit your needs and budget

Luminea Creative client meeting

Brand Clarity Audit ($995)

Do you need an outside perspective to identify your marketing gaps? During your brand clarity audit, I will examine your internal and external documents, vision and strategy statements, website, and social channels to determine if you are speaking as one voice both in messaging and visuals. Plus, comparison with two of your peers to determine your points of difference.

  • One-week audit process

  • Report includes: incidences of messaging gaps or confusion; visual inconsistencies, and peer comparison

  • Suggestions for next steps

  • The cost of a Brand Clarity Audit ($995) is applied toward your future branding project.

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“The brand audit itself was incredibly comprehensive and insightful. Jenni’s analysis was meticulous, covering every aspect of our brand’s presence, from our visual identity to our messaging and online presence. She presented her findings in a clear, concise, and actionable manner, providing us with a roadmap for improvement that was both practical and inspiring. She didn’t just point out areas for improvement; she offered creative solutions and innovative ideas that have already made a significant impact on our brand’s effectiveness.”
— Sharon D. Jones Founder, Lead Consultant at Nonprofit Solutions Matter, LLC

Brand Strategy and Identity Design

Brand Moodboard

Has it been more than seven years since you made any changes to your logo? Do you feel like you have outgrown your messaging or visual style? Are you feeling disconnected from your ideal audience? If so, it is probably time to take a deep dive to rediscover the values that will reconnect your brand to your ideal client.

  • Learn where your brand is and where it needs to go in a one-on-one strategy session

  • Brand map—a visual and verbal guide of your audience, competition, voice, and core brand values—your why

  • Style moodboards to determine the visual direction of your branding

  • Strong logo or wordmark based on your brand’s values

  • Brand Book that incorporates your brand map, as well as color, type, and design guidelines

  • Read more about Brand Strategy here

  • Lower-cost two-week Brand Intensive available for those who want to get off the ground quickly

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Nonprofit Consultant Brand Sprint ($2,000)

Catholic Charities Brand Book

Looking to differentiate yourself from your peers? A strong visual framework of consistent type, color, and style can go a long way in establishing visibility and trust.

  • Design Questionnaire to clarify your values and design preferences

  • Design Brief meeting to go over the questionnaire and expectations

  • 2-week design process

  • Three type/color moodboards to determine design direction; one set of refinements

  • Strong wordmark (type-only logo) and alt. configurations based on approved moodboard, with two sets of refinements

  • Mini Brand Book including logo guidelines, type, and color palette recommendations

  • $2000 base price, optional business card or one-page Squarespace website add-on

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Campaign and Event Branding

Iroquois Steeplechase Invite Package

Fundraisers and events are a chance to push your branding and add some personality. Cohesive and consistent visuals build recognition with your audience.

  • Design kickoff strategy call

  • Style moodboards to determine the visual direction of your event

  • Strong logo or wordmark to base your event branding on

  • Develop a consistent visual look through print and digital invitations, digital assets, posters, billboards, signage, and event collateral

  • Read a fundraiser case study here

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Publication Design

Catholic Charities 60th Anniversary Book designed by Luminea Creative, Nashville, TN

Annual reports, magazines, and books are mini-brand ambassadors. They should tell a story that supports your brand’s mission and values in a visually compelling way. I have more than 20 years of experience designing print and digital publications—from 12 pages to 100.

  • Design kickoff strategy call

  • Several cover and interior page designs to choose from

  • Expertise in maximizing your printing budget through page size, paper type, and printing techniques

  • Convert your printed publication into an interactive digital PDF to email or host on your website

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VIP Design Day ($1,497)

Vanderbilt Divinity School Financial Stewardship Brochure; VIP Design Day project

Perfect for organized clients who need great design done quickly. Some examples of what can be accomplished:

  • Brand refresh consisting of small logo tweaks and/or updates to your color and type palettes

  • Updates to marketing materials, such as a brochure or social media

  • Interactive donor presentation or PDF

  • We will have a preliminary planning meeting to set expectations and then schedule your VIP six-hour time slot dedicated to just you!

  • $1497 investment, read more about VIP Design Days here.

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Client Testimonials

  • “Jenni’s work on reimagining the visual identity for our agency was invaluable. And then to top it off, she developed the brand standards book to guide us in usage. It is a triumph! I am thrilled with our new look and the renewed energy it helps give to the whole organization.”

    Judy Orr, Executive Director, Catholic Charities, Diocese of Nashville
    See the Redesign

  • “Working with Jenni over the last two years has been a pleasure! Not only are her designs insightful and aesthetical, she is an active listener, excellent communicator, and very efficient. Unlike many designers I’ve worked with, Jenni is not afraid to question knee-jerk directives in order to ensure high quality deliverables and consistent branding. She’s passionate about her work and it shows!”

    Eleanor Barbee Palmer, Director of Sales and Marketing at Nashville Ballet
    See the Designs

  • “Jenni was phenomenal to work with! She was extremely patient with me and my hundreds of questions and she was very thorough in getting to know my brand and the vision that I have. The finished brand book that I received was spot on! Jenni, thank you so much for bringing my vision to life and for guiding me along the way. I look forward to working with you again in the future for all of my branding needs!”

    –Christa Bybee, owner, Christa Bybee Virtual Solutions
    See the Redesign

  • “I cannot recommend Jenni enough for her expert design skills. She has worked on a few projects for the Divinity School, so understands our aesthetic and commitments. Our most recent project was one she worked on during a VIP Design Day. . . She took the “look” of a related prior project and built it into the new project. The end result is a very attractive and professional brochure for prospective students. This is a great option for a smaller project and I commend it to the rest of you who need some solid work done!”

    Laura M. Cheifetz, Assistant Dean of Admissions, Vocation, and Stewardship, Divinity School at Vanderbilt University
    See the Designs

  • “Jenni’s work is creative and fun while also translating the work to align with an established brand. She has a unique ability to uncover what is at the heart of the project and finds creative solutions to meet business objectives.”

    — Tanya Fitzgerald, Vice President Talent Management at Brookdale

    See the Brand Campaign

  • “Jenni is a great designer who worked with us for over 10 years designing newsletters and other publications. She works closely with her clients to understand their style and content needs, and then is adept at translating that into beautiful graphic design. She is good at meeting deadlines and takes the time to go back and forth with the client to ensure their complete satisfaction. Highly recommended!”

    — Avery Dickens de Giron, Executive Director at Vanderbilt University Center for Latin American, Caribbean, and Latinx Studies
    See the Interactive Report

  • “Jenni’s work is breathtaking and her creative eye is great. Her work was beautiful. She made it hard for me to choose. She was able to understand the energy and voice I wanted to convey through our graphics and created a piece that we will be able to use for our company for years!”

    –Denise Zannu, Founder & CEO at Black Mermaid's Bath & Body

SINCERITY

Communicating with honesty and authenticity and expecting the same from my clients.

CURIOSITY

Approaching each project with an open mind and a desire to learn.

TIMELESSNESS

Striving to produce work that goes beyond trends—modern, but classic. Strong concepts are the bedrock of every design.

Ready to invest in your brand?

It’s difficult to identify your own brand strategy. I help you visualize your values through curiosity and compelling design so that your brand resonates with your audience. I’m invested in helping you make a bigger impact on your community. If you have further questions, check out my FAQs.

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 Past and Current Clients