WORK WITH MEClient Experience Guide
Luminea Creative partners with mission-driven clients who are ready to visualize their values through brand strategy and design.
Who You Are
You are ready to showcase the values that make your organization unique and connect to your audience in a meaningful way.
You need an outside perspective to help refine your message and improve the visuals that represent it.
Most of all, you know an investment in your brand now will provide benefits in the years to come through increased engagement, client loyalty, and higher visibility.
Core Values
SINCERITY
Communicating with honesty and authenticity and expecting the same from my clients.
CURIOSITY
Approaching each project with an open mind and a desire to learn.
TIMELESSNESS
Striving to produce work that goes beyond trends—modern, but classic. Strong concepts are the bedrock of every design.
“I am thrilled with our new look and the renewed energy it helps give to the whole organization.
Jenni’s work on reimagining the visual identity for our agency was invaluable. And then to top it off, she developed the brand standards book to guide us in usage. It is a triumph!”
–Judy Orr, Executive Director, Catholic Charities, Diocese of Nashville
“Jenni was phenomenal to work with! The finished brand book that I received was spot on.
She was extremely patient with me and my hundreds of questions and she was very thorough in getting to know my brand and the vision that I have. Thank you so much for bringing my vision to life and for guiding me along the way. I look forward to working with you again in the future for all of my branding needs!”
–Christa Bybee, owner, Christa Bybee Virtual Solutions
Brand Strategy and Identity Design
Where the magic happens! Diving deep to discover what makes you tick and visualizing your values as a logo or wordmark.
One-on-one strategy session
Comprehensive brand map including your audience, competition, voice, mission, and values—your WHY
Logos and wordmarks
Identity suite (alt. configurations, small-scale social mark)
Brand guidelines, including type and color palettes
Add-ons: stationery, patterns, social media templates
*Project inclusions are custom to your unique needs.
Campaign and Event Branding
Fundraisers and events are a chance to push your branding and add some personality. Cohesive and consistent visuals build recognition with your audience.
Design strategy call
Style moodboards to determine the visual direction
Logo or wordmark to anchor the event
Digital and print invitation: expertize in special techniques such as pop-ups, die-cuts, metallic foils, unique paper, and folding techniques
Add-ons: posters, billboards, signage, digital assets, and event collateral
*Project inclusions are custom to your unique needs.
Publication Design
Annual reports, magazines, and books are mini-brand ambassadors. They should tell a story that supports your brand’s mission and values in a visually compelling way. I have more than 20 years of experience designing print and digital publications—from 12 pages to 100.
Expertise in maximizing your printing budget through page size, paper type, and printing techniques
Convert your printed publication into an interactive digital PDF to email or host on your website
*Project inclusions are custom to your unique needs.
VIP Design Day
Perfect for organized clients who need great design done quickly. Some examples of what can be accomplished:
Brand refresh consisting of small logo tweaks and/or updates to your color and type palettes
Updates to marketing materials, such as a brochure or social media
Interactive donor presentation or PDF
We will have a preliminary planning meeting to set expectations and then schedule your VIP six-hour time slot dedicated to just you!
$1497 investment, read more about VIP Design Days here.
*Project inclusions are custom to your unique needs.
Packages are unique to you and your needs.
We’ll chat about pricing on our Discovery Call and my proposal will include several price points so you are only paying for what you value most!
The Design Process
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All projects begin with a strategy call where we discuss your goals.
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This is when I dive deep into what makes your brand tick, and explore different design directions.
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For larger projects, I will present you with several stylistic moodboards to help us hone in on a visual direction. These will include colors, typography, and images. This is where you will have the greatest amount of input and ability to make changes.
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At this stage, you will be presented with a single design concept, shown in detail (your logo applied in real-world environments or mockups of your publication). I utilize the one-concept method, which almost never has significant revisions, due to my in-depth focus on strategy and style alignment before design.
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You will have the chance to make two rounds of refinements to the design concept if needed, and/or a set number of text revisions to print publications. You will receive your files ready to use or send to the printer.
FAQs
Interested in working together but have questions?
How long does the branding process take?
My Brand Intensive takes only two weeks and is ideal for new organizations that need a jumpstart. One-on-one brand strategy plus identity design can take 4-12 weeks depending on schedule, your collateral needs, and how quickly you respond with feedback.
How soon can we start?
I would love to start ASAP, however my availability varies throughout the year and is dependent on the scope of your project. I recommend reaching out at least two months in advance of your ideal launch date as I have limited slots available per month.
What about copywriting, photography, videography, illustration, and web design?
I can do simple Squarespace websites or provide front-end design (the visual look and feel of a website), but leave coding to professionals (or work with your in-house developer). I have a network of collaborators who share my values and work with clients just like you. If you need photography, copywriting, or web design, I can refer you to someone I trust.
What if I only want a logo?
For many years, I focused solely on logo design, but have come to realize it is like frosting a cardboard cake. It looks pretty, but has no substance. Without a values framework, your communications will fall flat with your ideal audience. Learn more here.
What is a Brand Strategy Session?
Think of our Strategy session as a deep and thoughtful conversation with you and your top stakeholders. I will offer an outside perspective and ask questions based on the information you provide in the Brand Questionnaire.
What if I am confident in the brand strategy I have?
If you have already done the work on your brand values, let’s have a conversation to see where you are at. It may be possible to move forward to the design phase.
Do you offer services at a lower cost?
Yes! I offer two-week Brand Intensives and VIP Design Days. Both are more limited in scope and perfect for those with limited budgets or tight timelines.
