Nonprofit Branding and Graphic Design Services

Brand strategy, logos, and graphic design based on your values that increase revenue and deepen the connection with your community.

Jenni Ohnstad and client looking at brand design project on laptop screen.

Brand Clarity Audit ($995)

A collection of social media graphics and posts related to nonprofit organizations, social media strategies, and upcoming events.

Do you need an outside perspective to identify your marketing gaps? During your brand clarity audit, I will examine your internal and external documents, vision and strategy statements, website, and social channels to determine if you are speaking as one voice both in messaging and visuals. Plus, comparison with two of your peers to determine your points of difference.

  • One-week audit process

  • Report includes: incidences of messaging gaps or confusion; visual inconsistencies, and peer comparison

  • Suggestions for next steps (message clarity, website updates, visual refresh or rebrand, etc.)

  • The cost of a Brand Clarity Audit ($995) can be applied toward a future branding project.

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“The brand audit itself was incredibly comprehensive and insightful. Jenni’s analysis was meticulous, covering every aspect of our brand’s presence, from our visual identity to our messaging and online presence. She presented her findings in a clear, concise, and actionable manner, providing us with a roadmap for improvement that was both practical and inspiring. She didn’t just point out areas for improvement; she offered creative solutions and innovative ideas that have already made a significant impact on our brand’s effectiveness.”
— Sharon D. Jones Founder, Lead Consultant at Nonprofit Solutions Matter, LLC

Brand Strategy and Identity Design

Brand Moodboard

Has it been more than seven years since you made any changes to your logo? Do you feel like you have outgrown your messaging or visual style? Are you feeling disconnected from your ideal audience? If so, it is probably time to take a deep dive to rediscover the values that will reconnect your brand to your community. My brand strategy session realigns your mission, vision, and visuals so everyone is speaking with one voice.

  • We will examine your history, vision, values, goals, and messaging in a one-on-one brand strategy session

  • Brand map—a visual and verbal guide of your audience, peers, voice, and core brand values—your why

  • Style moodboards to determine the visual direction of your branding

  • Strong logo based on your brand’s values in multiple orientations for maximum flexibility

  • Brand Book that incorporates your brand map, as well as color, type, and design guidelines

  • Easy-to-use brand systems that build clarity, confidence, and consistency so your team can implement professional communications from day one.

  • Read more about Brand Strategy here

  • Lower-cost two-week Brand Intensive available for new nonprofits who want to get off the ground quickly

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Campaign and Event Branding

Fundraisers and events are a chance to push your branding and add some personality. Cohesive and consistent visuals build recognition with your audience.

  • Design kickoff strategy call

  • Style moodboards to determine the visual direction of your event

  • Strong logo or wordmark to base your event branding on

  • Develop a consistent visual look through print and digital invitations, digital assets, posters, billboards, signage, and event collateral

  • Read a fundraiser case study here

Iroquois Steeplechase Invite Package
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Publication Design

Catholic Charities 60th Anniversary Book designed by Luminea Creative, Nashville, TN

Annual reports, magazines, and books are mini-brand ambassadors. They should tell a story that supports your brand’s mission and values in a visually compelling way. I have more than 20 years of experience designing print and digital publications—from 12 pages to 100.

  • Design kickoff strategy call

  • Several cover and interior page designs to choose from

  • Expertise in maximizing your printing budget through page size, paper type, and printing techniques

  • Convert your printed publication into an interactive digital PDF to email or host on your website

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VIP Design Day ($1,497)

Vanderbilt Divinity School Financial Stewardship Brochure; VIP Design Day project

Perfect for organized clients who need great design done quickly. Some examples of what can be accomplished:

  • Brand refresh consisting of small logo tweaks and/or updates to your color and type palettes

  • Updates to marketing materials, such as a brochure or social media

  • Case study to easily show and explain future plans to potential funders

  • Interactive donor presentation or PDF

  • We will have a preliminary planning meeting to set expectations and then schedule your VIP six-hour time slot dedicated to just you!

  • $1497 investment, read more about VIP Design Days here.

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Are you a nonprofit consultant looking to rebrand?

Consultant branding and web design Services

Client Testimonials

  • “Jenni’s work on reimagining the visual identity for our agency was invaluable. And then to top it off, she developed the brand standards book to guide us in usage. It is a triumph! I am thrilled with our new look and the renewed energy it helps give to the whole organization.”

    Judy Orr, Executive Director, Catholic Charities, Diocese of Nashville
    See the Redesign

  • “Working with Jenni over the last two years has been a pleasure! Not only are her designs insightful and aesthetical, she is an active listener, excellent communicator, and very efficient. Unlike many designers I’ve worked with, Jenni is not afraid to question knee-jerk directives in order to ensure high quality deliverables and consistent branding. She’s passionate about her work and it shows!”

    Eleanor Barbee Palmer, Director of Sales and Marketing at Nashville Ballet
    See the Designs

  • “I cannot recommend Jenni enough for her expert design skills. She has worked on a few projects for the Divinity School, so understands our aesthetic and commitments. Our most recent project was one she worked on during a VIP Design Day. . . She took the “look” of a related prior project and built it into the new project. The end result is a very attractive and professional brochure for prospective students. This is a great option for a smaller project and I commend it to the rest of you who need some solid work done!”

    Laura M. Cheifetz, Assistant Dean of Admissions, Vocation, and Stewardship, Divinity School at Vanderbilt University
    See the Designs

  • “Jenni’s work is creative and fun while also translating the work to align with an established brand. She has a unique ability to uncover what is at the heart of the project and finds creative solutions to meet business objectives.”

    — Tanya Fitzgerald, Vice President Talent Management at Brookdale

    See the Brand Campaign

  • “Jenni is a great designer who worked with us for over 10 years designing newsletters and other publications. She works closely with her clients to understand their style and content needs, and then is adept at translating that into beautiful graphic design. She is good at meeting deadlines and takes the time to go back and forth with the client to ensure their complete satisfaction. Highly recommended!”

    — Avery Dickens de Giron, Executive Director at Vanderbilt University Center for Latin American, Caribbean, and Latinx Studies
    See the Interactive Report

  • “Jenni’s work is breathtaking and her creative eye is great. Her work was beautiful. She made it hard for me to choose. She was able to understand the energy and voice I wanted to convey through our graphics and created a piece that we will be able to use for our company for years!”

    –Denise Zannu, Founder & CEO at Black Mermaid's Bath & Body

Text reading 'Core Values' in elegant brown script font.

SINCERITY

Communicating with honesty and authenticity and expecting the same from my clients.

CURIOSITY

Approaching each project with an open mind and a desire to learn.

TIMELESSNESS

Striving to produce work that goes beyond trends—modern, but classic. Strong concepts are the bedrock of every design.

The Design Process

Nashville logo designer sketching design ideas.

  • All projects begin with a strategy call where we discuss your goals.

  • This is when I dive deep into what makes your brand tick, and explore different design directions.

  • For larger projects, I will present you with several stylistic moodboards to help us hone in on a visual direction. These will include colors, typography, and images. This is where you will have the greatest amount of input and ability to make changes.

  • At this stage, you will be presented with a single design concept, shown in detail (your logo applied in real-world environments or mockups of your publication). I utilize the one-concept method, which almost never has significant revisions, due to my in-depth focus on strategy and style alignment before design.

  • You will have the chance to make two rounds of refinements to the design concept if needed, and/or a set number of text revisions to print publications. You will receive your files ready to use or send to the printer.

Ready to invest in your brand?

It’s difficult to identify your own brand strategy. I help you visualize your values through curiosity and compelling design so that your brand resonates with your audience. I’m invested in helping you make a bigger impact on your community. If you have further questions, check out my FAQs.

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 Past and Current Clients

Black and white logo with abstract wisps and the words "American Society for Clinical Laboratory Science"
The word 'Alive' with a stylized tree symbol above it, all in black on a white background.
Close-up of a school bus at night with Christmas lights in the background
Black background with white text saying "Chamber Mothers"
A close-up of a computer keyboard with a magnifying glass placed over the keys.
Silhouette of a person sitting on a tree branch, reading a book at sunset.
A silhouette of a person holding an umbrella against a starry night sky.
Vanderbilt University logo with a large V on the left and the words 'Vanderbilt University' on the right.
The logo of the video game 'Vampire: The Masquerade' showing a stylized V with a bat silhouette, alongside the text 'Vampire: The Masquerade'.
Logo of CLACX, Center for Latin American, Caribbean, and Latinx Studies.
A person standing on a skateboard on a skate ramp outdoors.