The word 'Hello' written in elegant, cursive font.

I’m Jenni Ohnstad, a brand strategist and designer who partners with mission-driven organizations to increase their impact on our community using design to visualize their values and connect to their audience on a deep, emotional level.

Luminea Creative

I believe in a collaborative design process, one where we partner together to uncover solutions that connect with your audience.

I believe design can help make the world a better place, whether that is amplifying the visual voice of a nonprofit or designing a product or service that will improve the lives of its audience. Approaching each project with an open mind, my curiosity allows me to uncover the heart of your brand and visualize your values. My goal is to create timeless designs that transcend trends—modern yet classic—while prioritizing clear and concise visual communication. I’d love to use my 20+ years of design experience to your advantage. Utilizing honest and sincere communication, we will take a deep dive into your current brand presence, audience, industry, history, and finally its future. Investigate my process here.

I’m invested in solving problems with you, not merely executing a design brief. Unlike an agency, there are not layers and layers between client and creative. We will work one-on-one to solve your problems. Learn about my journey to uncover my own brand’s values here, and how it brought joy back to my career and lead me to where I am today. Are you ready to visualize your values?

Let's Get Started

Client Testimonials

“Jenni was phenomenal to work with! She was extremely patient with me and my hundreds of questions and she was very thorough in getting to know my brand and the vision that I have. The finished brand book that I received was spot on! Jenni, thank you so much for bringing my vision to life and for guiding me along the way. I look forward to working with you again in the future for all of my branding needs!”

–Christa Bybee, owner, Christa Bybee Virtual Solutions
See the Rebrand
“I cannot recommend Jenni enough for her expert design skills. She has worked on a few projects for the Divinity School, so understands our aesthetic and commitments. Our most recent project was one she worked on during a VIP Design Day. . . She took the “look” of a related prior project and built it into the new project. The end result is a very attractive and professional brochure for prospective students. This is a great option for a smaller project and I commend it to the rest of you who need some solid work done!”

Laura M. Cheifetz
Assistant Dean of Admissions, Vocation, and Stewardship, Divinity School at Vanderbilt University
See Design Projects
“Jenni’s work on reimagining the visual identity for our agency was invaluable. And then to top it off, she developed the brand standards book to guide us in usage. It is a triumph! I am thrilled with our new look and the renewed energy it helps give to the whole organization.”

Judy Orr, Executive Director, Catholic Charities, Diocese of Nashville
See the Rebrand
“Working with Jenni over the last two years has been a pleasure! Not only are her designs insightful and aesthetical, she is an active listener, excellent communicator, and very efficient. Unlike many designers I’ve worked with, Jenni is not afraid to question knee-jerk directives in order to ensure high quality deliverables and consistent branding. She’s passionate about her work and it shows!”

Eleanor Barbee Palmer, Director of Sales and Marketing at Nashville Ballet
See Design Projects
“Jenni’s work is creative and fun while also translating the work to align with an established brand. She has a unique ability to uncover what is at the heart of the project and finds creative solutions to meet business objectives.”

— Tanya Fitzgerald, Vice President Talent Management at Brookdale
See the Brand Campaign
“Jenni is a great designer who worked with us for over 10 years designing newsletters and other publications. She works closely with her clients to understand their style and content needs, and then is adept at translating that into beautiful graphic design. She is good at meeting deadlines and takes the time to go back and forth with the client to ensure their complete satisfaction. Highly recommended!”

— Avery Dickens de Giron, Executive Director at Vanderbilt University Center for Latin American, Caribbean, and Latinx Studies
See the Interactive Publication
“Jenni’s work is breathtaking and her creative eye is great. Her work was beautiful. She made it hard for me to choose. She was able to understand the energy and voice I wanted to convey through our graphics and created a piece that we will be able to use for our company for years!”

–Denise Zannu, Founder & CEO at Black Mermaid's Bath & Body