Environmental branding and design inspired by a lifelong love of nature. Bloom & Butterfly Garden blends creativity and conservation, connecting people to pollinators, native plants, and the wonder of the outdoors. From educational gardens to community conservation projects, this brand celebrates the beauty and importance of protecting our natural world.

Too long a name, too much jargon, too generic, or outdated logos. These are some of the common issues I see when evaluating nonprofit brands. It’s a tall order—settling on a name that is easy to say and remember, paired with a logo that communicates what you do for your community. There are many ways it can go wrong—but it’s not impossible OR unfixable.

So, you have decided now is the time to brand your nonprofit. Your Board is in agreement, you have the budget allocated, and have included a timeline in your most recent Strategic Plan. Your next step is hiring a brand strategist and designer to start the process. How will you choose, and where will you find them? Follow my process for finding, evaluating, interviewing, and hiring a brand designer.

Most people agree that a logo is an important part of branding, but fewer understand why brand strategy is important. Brand strategy and design help you understand the values that are the pillars of your brand, how to communicate them effectively, and how to visualize them in a way that truly speaks to your ideal audience.