I completely redesigned, from the bottom up, Vanderbilt’s entire suite of undergraduate admissions materials. I wanted the underlying message to communicate the essence of Vanderbilt—a school that is more collaborative than competitive, with the aim of attracting students who are smart, social, and thoughtfully engage with faculty, research, and the community. The materials were received with high praise from senior leadership and, over the course of four years, the number of undergraduate applications continued to increase, resulting in a more diverse and accomplished class of students each year.