The Business of Branding

How Design is Going to Get You Results

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Design Station Seven Design Station Seven

Brand Identity Case Study: Bloom & Butterfly Garden

Environmental branding and design inspired by a lifelong love of nature. Bloom & Butterfly Garden blends creativity and conservation, connecting people to pollinators, native plants, and the wonder of the outdoors. From educational gardens to community conservation projects, this brand celebrates the beauty and importance of protecting our natural world.

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Design, Services Jenni Ohnstad Design, Services Jenni Ohnstad

Celebrating Three Years as Luminea Creative

My business has truly grown in my third year. I have made so many great connections with new clients and collaborators. When I partner with my clients to illuminate their core mission, it resonates with their ideal audience, forging a powerful connection. This connection often evolves into a community of loyal supporters, passionately aligned with your mission. Visuals play a pivotal role in this strategy—they elevate your message, making it more captivating and unforgettable. Using design to visualize their values, I’ve helped my clients increase their impact within our community.

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Design, Services Jenni Ohnstad Design, Services Jenni Ohnstad

Client Results from Year Two as Luminea Creative

My second year has been truly exhilarating! When I work with my nonprofit clients to illuminate their core beliefs and purpose, it resonates with their ideal audience, creating a powerful connection. When people can see that you genuinely stand for something and understand how they can contribute to that cause, it fosters a deep and meaningful relationship. This connection often leads to the development of loyal supporters who are passionate about your mission. Visuals can be a crucial part of this communication strategy. They have the power to enhance your message, making it more engaging and memorable. Using design to visualize their values, I have helped clients achieve the results they have been looking for:

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Design Jenni Ohnstad Design Jenni Ohnstad

The Difference Between Brand, Branding, and Identity

Great brands have solid foundations made of consistent client experiences, clear communication, and striking visuals. Your brand is how you are perceived by your audience. Your branding communicates your brand values. Your identity visually connects your brand values to the emotions you want to project to your ideal audience. Your brand, your branding, and your identity work together to form an experience that your client can feel, hear, and see.

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Design, Services Jenni Ohnstad Design, Services Jenni Ohnstad

Cheers to One Year!

I am so happy I decided to buckle down and rebrand myself during 2021! Luminea Creative and all it stands for fits me so much better than the general catch-all design work I was doing previously. Partnering with nonprofits and mission-forward companies allows me to utilize my design skills to make the world a better place. When the visuals help amplify a concise message, I can see how impactful good design can be on the bottom line. In order to be as impactful as possible, I’ve expanded my service offerings for a larger range of budgets.

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Design, Process Jenni Ohnstad Design, Process Jenni Ohnstad

How Brand Strategy Supports a Strong Brand Identity

Most people agree that a logo is an important part of branding, but fewer understand why brand strategy is important. Brand strategy and design help you understand the values that are the pillars of your brand, how to communicate them effectively, and how to visualize them in a way that truly speaks to your ideal audience.

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