My business has truly grown in my third year. I have made so many great connections with new clients and collaborators. When I partner with my clients to illuminate their core mission, it resonates with their ideal audience, forging a powerful connection. This connection often evolves into a community of loyal supporters, passionately aligned with your mission. Visuals play a pivotal role in this strategy—they elevate your message, making it more captivating and unforgettable. Using design to visualize their values, I’ve helped my clients increase their impact within our community.

My second year has been truly exhilarating! When I work with my nonprofit clients to illuminate their core beliefs and purpose, it resonates with their ideal audience, creating a powerful connection. When people can see that you genuinely stand for something and understand how they can contribute to that cause, it fosters a deep and meaningful relationship. This connection often leads to the development of loyal supporters who are passionate about your mission. Visuals can be a crucial part of this communication strategy. They have the power to enhance your message, making it more engaging and memorable. Using design to visualize their values, I have helped clients achieve the results they have been looking for:

One of your first steps as a new nonprofit or business is to build brand awareness, which may or may not include a logo. You might ask why a brand designer would tell you this—but I strongly believe you need to get to know your target audience and organization for the branding process to be effective. In fact, I started my own business without a “logo” and did not rebrand till several years down the road. A logo is the pinnacle of your branding, the shining star at the top of a pyramid that represents, at a glance, all that your brand stands for. In this step-by-step tutorial, I will cover nine ways you can build a strong foundation—the bottom of your pyramid—by using consistency to establish brand recognition.

Great brands have solid foundations made of consistent client experiences, clear communication, and striking visuals. Your brand is how you are perceived by your audience. Your branding communicates your brand values. Your identity visually connects your brand values to the emotions you want to project to your ideal audience. Your brand, your branding, and your identity work together to form an experience that your client can feel, hear, and see.

I am so happy I decided to buckle down and rebrand myself during 2021! Luminea Creative and all it stands for fits me so much better than the general catch-all design work I was doing previously. Partnering with nonprofits and mission-forward companies allows me to utilize my design skills to make the world a better place. When the visuals help amplify a concise message, I can see how impactful good design can be on the bottom line. In order to be as impactful as possible, I’ve expanded my service offerings for a larger range of budgets.

Most people agree that a logo is an important part of branding, but fewer understand why brand strategy is important. Brand strategy and design help you understand the values that are the pillars of your brand, how to communicate them effectively, and how to visualize them in a way that truly speaks to your ideal audience.

I always knew I wanted to be involved in the arts in some way, shape, or form. As a child, I was not much of an athlete but thoroughly enjoyed mixing paint colors, and spent the rest of my time reading. Growing up to become an artist or writer seemed my best option, though both felt far-fetched, as I was told it was difficult to succeed as a creative.