The Business of Nonprofit Branding Blog
Learn how to market your organization effectively
Brand Identity Case Study: Bloom & Butterfly Garden
Environmental branding and design inspired by a lifelong love of nature. Bloom & Butterfly Garden blends creativity and conservation, connecting people to pollinators, native plants, and the wonder of the outdoors. From educational gardens to community conservation projects, this brand celebrates the beauty and importance of protecting our natural world.
The Difference Between Brand, Branding, and Identity
Great brands have solid foundations made of consistent client experiences, clear communication, and striking visuals. Your brand is how you are perceived by your audience. Your branding communicates your brand values. Your identity visually connects your brand values to the emotions you want to project to your ideal audience. Your brand, your branding, and your identity work together to form an experience that your client can feel, hear, and see.
How to Design a Successful Fundraiser
Spending money on fundraising with the hope that you will end the year with more money than you started with feels risky, but it is necessary for the financial health of your nonprofit. It is also an opportunity to connect to your audience and deepen their connection to your organization in a fun environment. In this case study, I will go over the steps to plan, design, and implement an in-person fundraising event.
In-Depth Guide to Rebranding a Nonprofit
Nonprofits often delay investing in their message and image because they feel like their mission’s needs are more important. Rebranding can feel like a daunting and expensive undertaking, but it doesn’t have to be. By approaching the process in a slow and methodical way, nonprofits can spread out the cost of a rebrand and establish a deeper connection with their audience.